Costume for music video.

OCOSTUME:

Costume is an incredibly important part of both making the media production look suitable and professional and also helps reach your target audience, as they cant related or be interested in the clothing, I know this from personal experience and from asking my friends on their opinion.

This is Jamie, he is a 18 year old music tech student at the same school as me, over coffee on day we share a conversation over the effect of music videos on viewers, we both believed that the clothing heavily used and shown in the video heavily influences the viewer in what they wear.

For my video I will be be taking great detail in styling my male protagonist, Alberto Verme. Below are some images which are potentials clothing for the video. 

I am taking great care when choosing the costume, so I will decide each area of the costume very carefully. I do feel it is of that importance. I will cover all the areas, which I believe are important; footwear, Trousers, shirt/t shirt, sweatshirt/hoodie, jacket/coat and accessories.

For the bottom half i have collected dark coloured jeans, maybe with rips and tears on the knee, still unsure but I have some options.

For the top half I have research and collated a number of garments, which are of the very style suiting the genre and type of video.

Here are some hooded tops and sweatshirts which I have found and believe suit the aim of my costume target.

Olive ripped hoodie above.

I know that all these would work with the street 

style of the genre.

Here are some T shirts which are all suitable for the music video because of the connotations to street wear and also because of the dark colours.

The Camouflage T shirt is probably my favourite piece which I found, because of the simplicity of the pattern, as nowadays you see a lot of designers and companies altering the classic camo style to create a more of a tech camo.

Moving onto an always important part of an outfit, the outerwear jacket or coat, I have found 3 styles,  classic bomber jacket, new age bomber style with fur trim and a parker styled coat. They are all currently in high demand because of the popularity of the style.

Footwear is also always a statement item and a necessary item to complete an outfit, I have been looking at adidas for the outfit, because of their dominance in the fashion world being both sporting experts and fashion dominators.

I've broken it down to 3 pairs of shoes. Adidas Boost, Adidas Yeezy Boost and Adidas Stan Smiths. They are all very different styles of shoes, but they all offer style in simplicity of design, with low key colours and a focus on comfort.

Adidas Yeezy Boost.

Adidas Boost.

Adidas Original Stan Smith.

The final area of the outfit is accessories. For this video Im not following the usually flashy conventional rap style, which includes thick chains, designer sunglasses, diamond encrusted watches, backward hats and many other 'blingy' items.

I am including one item only, which is the most important part of the outfit, because of the importance of its use in the music video. It is a red balaclava ski mask, covering the the whole face, leaving only the eyes on show. I have mentioned many times that this is an item to remove any idea of stereotyping, classing someone as something from their looks, ethnicity, religion etc. It removes what a face is 'supposedly' meant to do in this modern world/ 

Equipment List

This is the checklist I used for the filming of my opening sequence. It is important to be organised on the day of filming because then you can follow your plan for filming and minimises the chance for mistake on set, which can be incredibly frustrating.

Shot Log

Casting.

For the role of the male protagonist in my music video.

This is Alberto, he is 18 years old and is also on my A2 media course. He fits my criteria for the male protagonist perfectly. I wanted someone of around 6ft 1, male, dark hair and eyes and dark/tanned skin. 

He would appeal to a younger audience because he is a younger age, because of his ethnicity he would appeal to a wider range of audience, from different countries.

This is Arthur Bean, he is 18 years old and is an up and coming Rapper. He is a very fashionable and stylish person, as you can see from his headshot. In someways he will suit the character for my music video because of his height, quite tall so shows power. However for this character I am looking to car someone with a darker skin tone - to both fit the character but also to reach a wider audience.

This is jasper, an 18 year old music producer from London, he is currently working on a music video for the dance/urban/house genre. Jasper is a well built, tall male, which would suit the Criteria.

However, I am searching for someone with a darker skin tone, to play the character, as it is targeting a more international audience.