Story Board for music video.

  To aid the filming process, I put together a story board detailed to shot types, camera direction movement and timings to make the filming as precise as possible and so it could run smoothly and as error free as it could be.

I used red arrows to indicate the direction of the camera pan, as a pan was used heavily in my filming for effect.

Mood Board.

I created a mood board using a collection of photographs found online and screen shots from other music videos, so that I could myself in the correct mindset and gain a certain feel for what I want to create and work with,

As you can see I doubled up my mood board as a colour pallet. You can see a majority of black, white and red. These colours were chosen for a reason as they create a certain feel and tone to an image. Red is often associated with danger and passion. Black and white add class and an aged feel, which breaks the conventions usually associated with a Hip Hop genre.

Target Audience for music video.

Asking for permission of the song.

I sent a letter to Roc Nation requesting use of the song 'Blood On Them Leaves' by Kanye West.

Here is the letter that I sent:

Here is the letter that I received back from Roc Nation, it was a successful effort:

What track am I going to use for my music video?

Media final production focus group.

I found that the focus group was incredibly useful when it came to developing my final media ideas, as I had an opportunity to discuss my potential ideas with my classmates and also hear their ideas for their final media productions. I feel that feedback of ideas is one of the most helpful things you can take from your friends.

Possible genre for my music video.

Study of Music Video Director: Hype Williams