Mood Board.

I created a mood board using a collection of photographs found online and screen shots from other music videos, so that I could myself in the correct mindset and gain a certain feel for what I want to create and work with,

As you can see I doubled up my mood board as a colour pallet. You can see a majority of black, white and red. These colours were chosen for a reason as they create a certain feel and tone to an image. Red is often associated with danger and passion. Black and white add class and an aged feel, which breaks the conventions usually associated with a Hip Hop genre.