The video starts off in a forest/woodland setting, with a ‘Point Of View’ style of filming, Panning from side to side, as if the character is lost. He is observing the trees, surrounded by the graves of hundreds of lynched African American slaves.
The music begins and the audience are introduced to a character, representing a ‘modern day slave’. He is under threat of being a slave to fashion, technology other materialistic objects. We see him running as if it was away from something. He is in a mask, protecting identity and hiding the face, from stereotyping and assumption of what a face means, as it can restrict opportunities.
Throughout the video, there are a variation of panning and tilt shots, representing the character exploring the landscape, trying to find an escape route from the slavery.
At the end of the video, we see the same character, without the mask, standing, looking lost and without hope, surrounded, trapped and captured.
He is a slave to culture.
Blood on the Leaves…
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