Kanye uses a number of different techniques to promote and show his music videos. This is his most recent video for the song 'All Day', filmed and directed by Steve McQueen. It was premiered in Paris in march 2015.
He often favours towards projections, because of the number of people reached it makes it and affective way of promoting content. It if cheaper and can be set up anywhere, even if the surface is uneven and dark.
In 2013 Kanye introduced his '7 screen experience' at Cannes film festival, which created a fully immersive experience including 7 screens in front, to right and left on the floor and on the ceiling, forcing visuals around the audience.
This was an incredibly creative and successful way of viewing content, which was well accepted by audiences and directors, putting his name on the map for improving viewing experiences.
Above is a photograph taken from inside the 7 screen experience.
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